Skip to content

Benefits and risks behind Enterprise 2.0 implementation

August 24, 2011

In this week’s post I will be focusing on potential benefits and risks associated with implementing Enterprise 2.0 technology. According to Implementing Enterprise 2.0, when a particular organization decides to implement Enterprise 2.0 technology, it means big changes will occur. Deploying new technology, evolving work process and possibility of shifting organizational structure; are directly connected with possible benefits and risks. These benefits and risks differ from organization to another, therefore; organization size, employee distribution, age distribution, industry, knowledge intensity, regulation, organizational culture, stakeholder outlook and current technology systems are may have an impact on how benefits and risks may apply.

Potential benefits of implementing Enterprise 2.0

There are many potential benefits of implementing Enterprise 2.0 technology. The following table illustrates some of these benefits:


Also the following table illustrates some risks of implementing Enterprise 2.0 technology:

In addition, there are many risks of not implementing Enterprise 2.0 technology:

  • Unauthorized use of web tools – meaning that even if the organization has well-communicated framework for use of Web 2.0 tools but without coherent, staff may be forced to use unauthorized external tools in order to increase their work performance. This will lead on IT security risks and lack of integration with existing systems.
  • Fragmentation of information – this risk is highly to be occurred when staff use Web 2.0 tools outside of a clear, logical organizational structure.
  • Increasing difficulty in attracting and retaining talented staff – this might happen if organizations are not interested in adopting new technologies.


Enterprise 2.0 success examples

–          MWW Group One of the US’s top 10 PR companies adopted a wiki for communicating on projects, tracking media and integrating new media services – Success in reducing the use of email in the organization.


–          IBM spent $700k tagging content across the Enterprise as an alternative to traditional search – Success when the average employee saved 12 seconds on average on search resulting in at least $4.5million in savings per year.


–          Oracle Idea Factory – created to share ideas across the whole organization – Success in generating excitement in applying 2.0 concepts to the workplace.


–          McDonalds a real time blog and feedback Awareness platform available once a week for employees – Success in allowing employees regular feedback and access to a senior executive.


From → Enterprise 2.0

  1. I like the way that you present how the benefits and risks are different from organization to other!!! As you mentioned the benefits and risks of implementing enterprise 2.0 and the risks of not implementing, what do you think is better for the organizations, implementing Enterprise 2.0 or not?

  2. Well, implementing Enterprise 2.0 is really good way to connect and get feedback from customers however organization have to be careful and set policies to control potential risks.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: